People are busier than ever before. A successful marketing plan blends both traditional and new media. It's called PUSH-PULL. Use radio to PUSH your brand and use your websites to PULL people toward your offer. Simmons Multimedia offers the total PUSH-PULL package. We engage our audience (your potential customers) throughout their daily lives - On-Air with our popular radio stations and On-Line with station specific websites, social media and email database targeting.
RDS (Radio Data Service) is available with select Simmons Multimedia FM products. The RDS scroll appears in the display of car radios. Typically radio stations use the scroll for identifying the stations slogan and song title/artist information. Simmons Multimedia makes RDS available to our advertising clients as another vehicle to promote a sale or special event. RDS, another tool in your marketing toolkit!